Why FMCGs Should Invest in E-Commerce
Fast Moving Consumer Goods popularly referred to as FMCGs are the major drivers of the economy, with new products released into the market almost every day.
Due to the ‘quick to produce, quick to launch’ nature of FMCGs, innovation is at the heart of this sector.
However, this fast-paced industry can only adequately serve the target market if the sector embraces e-Commerce in getting their product to their customers' doorsteps. Without an efficient distribution system, it is only a matter of time before the entire chain witnesses a breakdown. Therefore, it has become essential for FMCGs to invest in an e-commerce platform to sustain a scalable product distribution to the market.
A major reason why FMCGs must embrace e-commerce is as a result of the increase in online customers. These customers want to be able to shop online, and at the same time experience speed and convenience as they interact with their FMCG brands. And the best way to meet this growing online demand is to invest in e-commerce. A seamless payment system that makes life easier for these buyers.
A major reason why FMCGs must embrace e-commerce is as a result of the increase in online customers. These customers want to be able to shop online, and at the same time experience speed and convenience as they interact with their FMCG brands.
While some businesses might still be contemplating this position, companies like Nestle, Unilever, and Heinz are already reaching out directly and encouraging consumers to shop directly from their online platforms whilst maintaining their relationships with existing distributor networks - a prime example of a system where e-commerce and traditional distribution channels complement each other.
Furthermore, online revenue channels like the integration of XpressPay into the online payment process has proven to be worthwhile in establishing direct contact with consumers, because it improves conversion rates significantly, grows brand awareness and customer lifetime value.
Also, the union between FMCGs and e-commerce platforms improves the subscription business model that encourages customers to shop online via a convenient payment plan. Through a subscription payment process, customers can make buying projections and set the dates for automated payments to be deducted from their accounts using their smartphone or any mobile device.
Essentially, as the FMCG industry constantly comes up with new ideas for packaging, marketing, advertising, and communicating their brands, there is an urgent need to invest in e-commerce to ensure no gap exists between them and their customers. And the only way to drive this process is truly a safe, easy, and convenient payment process like XpressPay; a payment gateway that is flexible, functional, efficient, and secure.
Overall, if you operate in the FMCG sector, the best time to integrate e-commerce with a convenient payment gateway into your system is now. With the adoption of e-commerce and a seamless payment process into your distribution strategy, you are rest assured of meeting whatever demands the market requires of your product.
If you operate in the FMCG sector, the best time to integrate e-commerce with a convenient payment gateway into your system is now.